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Better Leaders


Confident People


Successful Teams


Choose us. Because we care.

We care about people and their dreams and goals. We care about organisations, their progress and how they lead their people. We care about our reputation, so we ensure that you benefit from a dynamic and quality service.

Choose us. For our expertise.

At the Academy of Raw Potential, we offer ongoing support to your organisation and your people to reach and expand their full potential. We work directly with individuals and teams to improve their understanding of themselves and others, which will assist them to direct and nurture their own high performing teams. We are committed to pursuing sustainable results, which will last long into the future.

Choose us. For our experience.

We have diverse experience. This experience can support your entire workforce, from junior staff who are just commencing their employment journey, to middle management who are looking to get the best results leading others, to the seasoned Executive and CEO who would like to refine their performance or head in a new direction.

We work with you to develop programs to meet your specific needs. We help you maximise your team strengths to achieve your goals.

Importantly, we make learning fun with a variety of concepts and programs to ensure ongoing motivation and engagement.

Our Services


Our coaching service, delivered online and in person, is a series of structured conversations designed to build better decision-making capability and grow stronger leaders.


We love bringing people together to work through the challenges and opportunities of achieving a high performing team.

Diagnostics and Assessments

The best individual coaching is based on comprehensive and personalised diagnostic tools and assessments, which allow individuals to understand their strengths and opportunities. We offer expert diagnostics and assessments to support leadership development, team building and coaching.

Liz and John worked with our team to help create a set of values that represented who we are as a Women's Senior Football Team. Our team was fortunate to have Liz facilitate Values sessions with us at the start of our seasons. Learning that your team mates are all here for a similar reason to you and that you share common values and goals is very uniting. The Values sessions helped to create ownership and foster accountability on and off the field. John helped challenge our teams mind set on what it means to believe in yourself and each other. It's the self belief that let's us step outside the comfort zone and try something different. It's the people around us who know how to encourage you when we have self doubt. John has helped me develop as a leader, especially my confidence and voice to speak up and advocate for my team. Our teams vision is to create a pathway for future generations to have a team they are proud to play for. Liz and John have helped us create a team culture, based on our values, that has laid the foundations for future success.

Emily EversteynCaptain of Heathmont Jets Women's Football Team

Liz and John have been working closely with our Leadership Team for all of 2023. Their care and dedication to the advancement of the staff personally and as a high performing team has benefited the outcomes for the school community. Their approach to facilitation of workshops is fun and enjoyable, and they make personal and team diagnostics easy to understand. I have thoroughly enjoyed working with the Academy of Raw Potential.

Darren HoveyGalen College, Wangaratta

I am immensely grateful for John's exceptional coaching and mentoring. His friendly and empathetic approach, combined with the use of scientific tools like HBDI, enabled me to enhance my confidence, establish clear goals and formulate strategies to rejuvenate my stalled career. Leveraging his extensive experience, John offered practical insights that allowed me to tap into my potential for harmonious and prosperous life journey.

Muthu MuthukaruppanDepartment of Jobs Precincts and Regions